单词 | subliminal advertising |
释义 | > as lemmassubliminal advertising 2. Used in various collocations relating to exploitation of the idea that people can be unconsciously influenced or taught by messages or other stimuli projected just below the threshold of awareness, as subliminal advertising, subliminal message, subliminal teaching, etc.The idea of influencing people in this way became the subject of public controversy in 1957 following the announcement by the market researcher James Vicary (1915–77) that the insertion of advertising messages lasting a fraction of a second into a film shown at a cinema in Fort Lee, New Jersey, had been found to increase sales of the products advertised; however, it was later disclosed that no such experiment had been carried out, and the effectiveness of such methods in influencing behaviour remains a matter of debate. ΘΚΠ the mind > mental capacity > psychology > states of consciousness > subliminal self > [adjective] > aimed at the subconscious subliminal1957 1957 Wall St. Jrnl. 13 Sept. 1/4 The creator of what has been dubbed ‘subliminal advertising’ is James M. Vicary. 1957 Hartford (Connecticut) Courant 29 Sept. (TV Week section) 3/1 The season is yet young and already it has come up with subliminal projection otherwise known as the invisible commercial. 1957 Lowell (Mass.) Sunday Sun 3 Nov. v. 25/1 Subliminal teaching is the impartation of knowledge, appreciation, or a skill without the subjects being aware that they are exposed to a learning process. 1957 Technology Nov. 334/4 ‘Subliminal’ propaganda—briefly flashing a suggestion on a cinema or television screen for subconscious observation. 1968 Punch 23 Oct. 563/1 Won't it [sc. the Government] use every trick in the book—including subliminal TV appeals and pressures—to make us buy more and more? 1981 Pop. Mech. Dec. 202/1 (advt.) SCWL subliminal tapes—the newest behavioral science techniques available. 1991 J. T. Richardson in J. T. Richardson et al. Satanism Scare xii. 212 The new theory claimed that subliminal messages were embedded in the music and that these messages were a major cause of the young men's actions. 2003 S. Brown Free Gift Inside! 277 Unless, of course, there are subliminal embeds in mainstream marketing textbooks. < as lemmas |
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