| 单词 | brand extension |
| 释义 | > as lemmasbrand extension brand extension n. the action or practice of using an established brand name or trademark on a new product or products, so as to attract sales; an instance of this. ΚΠ 1966 N.Y. Times 20 June (Business & Financial section) 50/2 The move by Chesterfield..is indicative of another trend in the cigarette business—that of brand extension, rather than the introduction of a completely new cigarette brand. 1986 Fortune 4 Aug. 130 The new products have done so well..partly because they carry familiar brand names—Pampers, Crest, and Tide. Using old names on new wares—known as brand extensions—is a hoary practice in consumer goods marketing. 2005 enRoute June 75/1 Not so long ago, when fashion designers wanted to create a brand extension, they launched a signature fragrance. < as lemmas |
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