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单词 brand identity
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brand identity
brand identity n. Advertising and Marketing a set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers.
ΚΠ
1927 Los Angeles Times 1 Mar. i. 15 (advt.) Sun-maid has intrenched itself in a firm, dependable position premised upon stable prices and brand identity.
1961 Times 20 Dec. 15/7 The brand identities of Prestcold and English Electric will be retained and each company will continue to market individually.
2003 Creativity May 34 Chase works across a range of design disciplines including brand identity, package design, motion graphics and environments.
extracted from brandn.
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更新时间:2024/12/24 13:32:30