单词 | brand identity |
释义 | > as lemmasbrand identity brand identity n. Advertising and Marketing a set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers. ΚΠ 1927 Los Angeles Times 1 Mar. i. 15 (advt.) Sun-maid has intrenched itself in a firm, dependable position premised upon stable prices and brand identity. 1961 Times 20 Dec. 15/7 The brand identities of Prestcold and English Electric will be retained and each company will continue to market individually. 2003 Creativity May 34 Chase works across a range of design disciplines including brand identity, package design, motion graphics and environments. < as lemmas |
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