| 单词 | brand loyalty |
| 释义 | > as lemmasbrand loyalty brand loyalty n. the tendency of a consumer to continue buying the same brand of goods despite the availability of competing brands. ΘΚΠ society > trade and finance > buying > [noun] > persistent buying of same goods or brand repeat buying1928 brand loyalty1934 1934 N.Y. Times 7 May 13 (advt.) How many families have no brand choice in your line, and are still to be sold a definite brand loyalty? 1961 Guardian 27 May 6/2 Methods..used to determine brand loyalty among smokers. 1970 A. Toffler Future Shock iv. 64 The rapidity with which consumers' needs shift is reflected in the alacrity with which buyers abandon product and brand loyalty. 2002 New Yorker 13 May 6/3 For of-the-moment products like MP3 players or new beverages, success doesn't require establishing permanent brand loyalty but simply getting people to give the products a try. < as lemmas |
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