broadcastingn.
/ˈbrɔːdˌkɑːstɪŋ/, /ˈbrɔːdˌkastɪŋ/, U.S. /ˈbrɔdˌkæstɪŋ/, /ˈbrɑdˌkæstɪŋ/ 1. Agriculture. The action or an act of scattering seed, fertilizer, etc., over the whole surface of the soil.Recorded earliest as a modifier: see quot. 1707.
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1707 J. Mortimer Whole Art Husbandry 265 Thus laid it is stirred with the broad casting Shovel usually thrice a day in moderate weather.
1732 W. Ellis Pract. Farmer 34 Upon this Ground he sowed half his Peas, by broad casting.
1733 W. Ellis Chiltern & Vale Farming xxxviii. 320 The Conveniency of one broad-casting of the Seed.
1826 Gardener's Mag. 1 330 I cultivate onions, lettuce, parsnips..etc. by drilling, and find this a much better way than broadcasting.
1886 Admin. Rep. Forest Dept. Bombay Presidency (Southern Circle) 11 Broadcastings of different kinds of seeds were tried in the forest reserves.
1964 E. Salisbury Weeds & Aliens (ed. 2) ii. 31 The broadcasting of the grains of cereals and other seeds by hand.
2017 Hindustan Times (Nexis) 5 Sept. (Pune ed.) While aerial broadcasting of seeds has been done in terrestrial areas, this is the first time it will be tested for restoration of mangrove areas.
2. The action of transmitting or disseminating audio or visual material (esp. radio or television programmes) by radio, television, the internet, etc., esp. as a mass communication to a large audience.Recorded earliest in wireless broadcasting n.See also public broadcasting n., public service broadcasting, satellite broadcasting n., etc.
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society > communication > broadcasting > [noun]
broadcasting1922
1920 San Antonio (Texas) Light 27 Nov. 1/1 Wireless broadcasting of the details of the game let the Atlantic and Pacific fleets know about it.
1937 L. Lewis Radio Dict. in Printers' Ink Monthly May 42/1 The broadcasting of a special event or public interest program.
1996 VTV Aug. 11/2 With the advent of digital broadcasting, widescreen's future now looks more secure.
2016 Daily Tel. 26 Aug. 7/1 Now the corporation is to recreate what it said was a ‘mad night’ of the ‘cogs and gears, electron beams and dancing girls’ that made up the first evening of broadcasting on British television.
3. Radio or television as an industry or a profession.
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1922 Indianapolis News 28 Feb. 6/3 Broadcasting evidently will have to be controlled and a definite code established.
1938 Congress. Rec. 83 ix. App. 581/1 I do not say, however, that longer licenses should not be issued..as a means of encouraging investment of a sounder nature in broadcasting.
1992 N.Y. Times 28 June ii. 27/4 Mr. King..has been in broadcasting for 35 years.
2001 Independent 28 Feb. (Wednesday Review section) 7/1 He attended the elementary school..before starting a career in broadcasting.
2017 Lit. Rev. June 53/3 The shrinking of foreign coverage in both broadcasting and newspapers.
Compounds
C1. As a modifier (in sense 1) with the sense ‘used for or in broadcasting’, as in broadcasting machine, etc.
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1707 J. Mortimer Whole Art Husbandry 265 Thus laid it is stirred with the broad casting Shovel usually thrice a day in moderate weather.
1849 Amer. Farmer Oct. 121/1 Drills and Broadcasting Machines.
1948 Standard Specif. for Constr. Airports (U.S. Dept. Commerce: Office Airports) 416 Where seed is sown by means of approved broadcasting equipment, the seed may be sown with a single pass of the equipment.
2005 Y. Li in K. Toriyama et al. Rice is Life vii. 228/2 The broadcasting machine throws seedlings using a centrifugal disc mechanism.
C2. As a modifier (in senses 2, 3) with the sense ‘regulating broadcasting as an industry; of, related to, or involved in broadcasting; used for or in broadcasting’, as in broadcasting booth, broadcasting career, broadcasting company, broadcasting executive, broadcasting licence, broadcasting service, broadcasting station, broadcasting watchdog, etc.See also British Broadcasting Corporation n.
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1922 Sci. & Invention Feb. 937/2 Enjoy wireless telephone music sent out by the now famous Westinghouse broadcasting station at Newark, or from one of the dozen other stations.
1922 Paramount Pep 17 Apr. 13/1 We hope that the Home Office Pep Club will install a broadcasting outfit so that we may have the latest Broadway gossip hot ‘off’ the wire.
1939 Fortune Oct. 84/1 There exists an invention that seems to have a better than even chance of rendering 40,000,000 radio sets obsolete and of upsetting the status quo of the broadcasting industry.
1967 E. E. Willis Writing Television & Radio Programs i. 11 Writers who are permanently attached to the staff of a broadcasting organization..are known as staff writers.
1971 Voices of Sport i. 2 Nelson began his broadcasting career describing college games.
1997 Guardian 20 Jan. (Media section) 7/2 Elite broadcasting executives are the beneficiaries of a market-isation process.
2006 Straits Times (Singapore) (Nexis) 5 Apr. Indonesia is clamping down on the issuing of broadcasting licences, as it runs out of airspace for mushrooming TV stations.
2008 Independent 4 Apr. 13/6 The broadcasting watchdog said viewers will be given a ‘once-in-lifetime’ opportunity from the end of next year to watch HD shows through Freeview set-top boxes without paying a subscription.
2012 New Yorker 2 Jan. 51/3 ‘He can throw it a little bit, too’, a commentator said, up in the broadcasting booth.
2014 Business Day (S. Afr.) (Nexis) 11 Sept. 12 Video-on-demand is increasingly becoming popular with nontraditional broadcasting companies as it provides a new revenue stream.
This entry has been updated (OED Third Edition, December 2022).
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n.1707