单词 | unique selling proposition |
释义 | > as lemmasunique selling proposition unique selling proposition n. Marketing = unique selling point n. ΚΠ 1908 Boot & Shoe Recorder 8 July 87/3 (advt.) It is expected that every one who sells Educators [sc. a make of shoe] will do his best to make Educator Week in his section a result-producing, and unique selling proposition. 1958 R. Reeves in M. Mayer Madison Avenue iii. 49 We can't sell a product..unless it's a good product, and even then we can't sell it unless we can find the Unique Selling Proposition. 2004 J. O'Shaughnessy & N. J. O'Shaughnessy Persuasion in Advertising i. 21 It does not..determine the message focus (whether on some unique selling proposition, brand image, positioning in the mind, or match between want and offering). < as lemmas |
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