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单词 unique selling proposition
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unique selling proposition
unique selling proposition n. Marketing = unique selling point n.
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1908 Boot & Shoe Recorder 8 July 87/3 (advt.) It is expected that every one who sells Educators [sc. a make of shoe] will do his best to make Educator Week in his section a result-producing, and unique selling proposition.
1958 R. Reeves in M. Mayer Madison Avenue iii. 49 We can't sell a product..unless it's a good product, and even then we can't sell it unless we can find the Unique Selling Proposition.
2004 J. O'Shaughnessy & N. J. O'Shaughnessy Persuasion in Advertising i. 21 It does not..determine the message focus (whether on some unique selling proposition, brand image, positioning in the mind, or match between want and offering).
extracted from uniqueadj.n.
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