brand1 nounbrand2 verb
brandbrand1 /brænd/ ●●○ noun [countable] 
WORD ORIGINbrand1
Origin:
Old English ‘torch, sword’EXAMPLES FROM OTHER DICTIONARIES
- Coke and Pepsi are the most popular brands of cola.
- my favourite brand of toothpaste
- They sell all the usual kinds of coffee, but also some less well-known brands.
- A distillery that wanted to launch a new brand of whisky would face this situation.
- Choice of wines, all leading brands of whiskies, Alloa Ales.
- Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?
- If you suspect a true external fungus infection treat with proprietary brand of fungus care.
- Interviewers visited them weekly with catalogues of brands and prices.
- The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.
THESAURUS
one member of a group of people or things that have similar features or qualities. Type is the usual word to use in scientific or technical contexts. In everyday English, people usually use kind or sort: · What type of fish is this?· There are two main personality types.
a type of person or thing. Kind is less formal than type, and is used especially in everyday English: · What kind of food do you like?· There were all kinds of people there.· The study is the first of its kind in Ireland.
especially British English a type of person or thing. Sort is less formal than type, and is used especially in everyday British English: · What sort of person is she?· I like all sorts of music.
one type of something from all the ones that are possible – used especially when things have different physical characteristics, or in certain fixed phrases: · There are many forms of heart disease.· Melanoma is a form of skin cancer.· The first primitive life forms consumed various materials, including hydrogen sulfide, and released oxygen.· In those days, horses were the commonest form of transport.· We need to use alternative forms of energy.· a popular form of entertainment
a type that is slightly different from others in the same group: · The French make many varieties of cheese.· This is a new variety of apple.
a type of plant or animal, which can breed together to produce plants or animals of the same type: · These forests contain many species of trees.· The giant panda is an endangered species.
formal used when talking about a particular type of thing: · Many people find it embarrassing to discuss problems of a sexual nature.· Minor incidents of this nature normally occur about once a month.
a group of people or things that are all of the same type – used when there is a clear system for deciding which group something belongs to: · The three major categories of rock are: igneous, metamorphic, and sedimentary.· She won the best actress category at the Oscars.
used when talking about the particular way that someone does something or thinks about something, when this is very different from that of other people: · She has her own special brand of humour.· He has called for a more positive brand of politics.
formal a type of art, music, literature etc. that has a particular style or feature: · He has written novels in several genres, most notably science fiction.
a type of product the name of a type of product made by a company, especially one that you use every day such as food or cleaning products: · a survey to find out which brand of toothpaste people prefer· advertising for a well-known brand of cigarettes
a type of product made by a particular company – used especially about things such as machines, equipment, or cars: · ‘What make of car do you drive?’ ‘A Ford.’
one particular type or design of a vehicle, machine etc: · The new models are much faster.
one member of a group of people or things that have similar features or qualities. Type is the usual word to use in scientific or technical contexts. In everyday English, people usually use kind or sort: · What type of fish is this?· There are two main personality types.
a type of person or thing. Kind is less formal than type, and is used especially in everyday English: · What kind of food do you like?· There were all kinds of people there.· The study is the first of its kind in Ireland.
especially British English a type of person or thing. Sort is less formal than type, and is used especially in everyday British English: · What sort of person is she?· I like all sorts of music.
one type of something from all the ones that are possible – used especially when things have different physical characteristics, or in certain fixed phrases: · There are many forms of heart disease.· Melanoma is a form of skin cancer.· The first primitive life forms consumed various materials, including hydrogen sulfide, and released oxygen.· In those days, horses were the commonest form of transport.· We need to use alternative forms of energy.· a popular form of entertainment
a type that is slightly different from others in the same group: · The French make many varieties of cheese.· This is a new variety of apple.
a type of plant or animal, which can breed together to produce plants or animals of the same type: · These forests contain many species of trees.· The giant panda is an endangered species.
formal used when talking about a particular type of thing: · Many people find it embarrassing to discuss problems of a sexual nature.· Minor incidents of this nature normally occur about once a month.
a group of people or things that are all of the same type – used when there is a clear system for deciding which group something belongs to: · The three major categories of rock are: igneous, metamorphic, and sedimentary.· She won the best actress category at the Oscars.
used when talking about the particular way that someone does something or thinks about something, when this is very different from that of other people: · She has her own special brand of humour.· He has called for a more positive brand of politics.
formal a type of art, music, literature etc. that has a particular style or feature: · He has written novels in several genres, most notably science fiction.
a type of product the name of a type of product made by a company, especially one that you use every day such as food or cleaning products: · a survey to find out which brand of toothpaste people prefer· advertising for a well-known brand of cigarettes
a type of product made by a particular company – used especially about things such as machines, equipment, or cars: · ‘What make of car do you drive?’ ‘A Ford.’
one particular type or design of a vehicle, machine etc: · The new models are much faster.
Longman Language Activatora type of product a type of product made by a particular company - use this about products that you use every day such as food or drink or cleaning materials: · They sell all the usual kinds of coffee, but also some less well-known brands.brand of: · Coke and Pepsi are the most popular brands of cola.· my favourite brand of toothpaste
a type of product made by a particular company - use this about things such as machines, equipment, and cars, not about food or drink: · What make is your washing machine?make of: · "What make of car was she driving?" "A Mercedes."
one particular type of car or machine from among the various types that a company produces: · "What make is the car?" "It's a Ford." "And what model?" "An Escort 1.8L."· We produce a range of different computers, but this is our most popular model.
COLLOCATIONS FROM THE ENTRYADJECTIVES/NOUN + brand
Jake arrived in his brand new (=completely new) car. a proprietary brand of insecticide
· a leading brand such as Toshiba
· Kids want to have Nike and Reebok and other top brands.
· It’s the most popular brand of tequila in Mexico.
British English, a store brand American English (=sold by a particular store under its own name)· A supermarket’s own brand should cost less than the nationally advertised brands.
brand + NOUN (=the brand that sells the most)· Schwartz is the brand leader for herbs and spices in the UK.
· The use of tobacco brand names in sponsoring sports has been banned.
(=the way a product or organization seems to the public)· A company carefully protects its brand image.
(=the tendency to always buy a particular brand)· Advertising is used to sell a product and create brand loyalty.
COLLOCATIONS FROM OTHER ENTRIES (=the type of jokes, funny stories etc that a particular person likes or tells)· Their brand of humour isn't to everyone's taste.
(=when someone shops in the same shops or buys the same goods regularly)· The company's marketing department is trying to build customer loyalty.
Jake arrived in his brand new (=completely new) car. a proprietary brand of insecticide· 46% of consumers surveyed were likely to switch brands to support companies they saw as socially responsible,
COLLOCATIONS FROM THE CORPUSADJECTIVE· The past three years have not been kind to the biggest brand in the world.· Lafley, the company has been shedding underperforming brands and focusing on cutting costs and building sales in its biggest product brands.· Then he starts buying large consumer stocks and big brand names.· Many longtime Internet users vow to stick with the lowest-priced provider, not the one with the biggest brand name.
· This quality, over 60 years, has led to the name Rentokil becoming a major international brand.· Direct investment in its own distribution and marketing allows Guinness to manage its brands, in the context of international brand strategies.
· It maintains a portfolio of leading brands of Scotch whisky, gin, bourbon, vodka, rum and other spirits.· Guinness stout is the world's leading stout brand, accounting for around 40 percent of the company's beer volume.· When you buy or rent satellite from Granada and Visionhire you can choose from leading brands such as Amstrad and Pace.· But recent analysis of leading brands found their average fat level was 25%, compared with 22% in regular sausages.· Choice of wines, all leading brands of whiskies, Alloa Ales.· Gordon's, Tanqueray and Booth's Gins are similarly leading brands in the white spirits market.· Open January 1. Leading brand names up to 40 percent off.· Produces the leading brand of Scotch whisky in eight out of the top fifteen markets in the world.
· The weight of advertising put behind major brands has given these manufacturers influence over their distributive outlets.· Remember: You no longer have the major brand of a big company behind you.· This quality, over 60 years, has led to the name Rentokil becoming a major international brand.· Bubbies first became a major brand in the competitive California marketplace and are now eagerly asked for throughout the entire country.· And the major off-line brands aren't promoting their wares on the Internet as much as expected.· Do you believe in your unique difference enough to promote yourself into a major brand personality?
· Prepare a list of six food products that are available as store brands, generic brands, and national brands.· Should they market keg beers under national brand names or should they return to localised brewing and brand names?· But it was Lee that made Snapple a national brand and took the company public in December 1992.· Weinstein said he wants to maintain it as a national brand despite its weaknesses in the Midwest and South.· See Table 9-2 for cost comparisons of national brands, store brands, and generic brands for some selected products.· Private-label products are less expensive than national brands.· He immediately set out to make Clear Vue a national brand.
· J., drug maker will begin marketing Renova, its new brand name for the prescription wrinkle cream, by February.· A distillery that wanted to launch a new brand of whisky would face this situation.· San Francisco cops are clamping down on a new brand of outlaws: sidewalk-hogging chess players.· Falling pub attendances will hit sales of Merrydown's newest brand, Premium Draught Cider.· Nevertheless, consumers could be excused for mistaking the new brand for an ancient brew.· And, ice and easy ... Royal approval for a new brand of horse marking.· A liquid talisman against a new brand of contagion.
· Most of the popular brands are available in larger units.· We found out the most popular brand is the Yomega Brain, which costs about $ 10.
· If you suspect a true external fungus infection treat with proprietary brand of fungus care.· Beware of some proprietary brands - most are for preventative use and will have little effect against serious outbreaks of parasites.
· What is peculiar, even unique compared with other departments of government, is a special brand of stuffiness.· Innovative companies are willing to spend money to make money, but the information era will require a special brand of vision.· And not just any old envelope, but a special luxury brand with a griffin watermark.· Doomed to eternal damnation from Sinatra's own special brand of heaven.
· Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?· Emap has an asset base of extremely strong brands, loyal high value customers and differentiated content in both B2C and B2B.· This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.· They may be a branded goods company which does not have the strongest brands in the markets in which they operate.
· And his own unique brand of droll self-mockery had his audiences in stitches.· And all of marketing is targeted at one vital objective: becoming a unique brand.· So much for the truce, painstakingly pieced together by Bill Clinton and his unique brand of insomnia diplomacy.· There are three, key reasons entrepreneurs have got to be a unique brand.· That is what building a unique brand is all about.
NOUN· Do you know of any discos or clubs in your area listing events under a cigarette brand name?
· The purpose of these names is to establish what is known as brand identity.· That is part of the successful brand identity.· This is a process known as reinforcing brand identity.· Just as surely as the ranchers branded their cattle, your new business has probably already given itself some brand identity.· Unfortunately some manufacturers use colour as a means of reinforcing brand identity.· These are the building blocks of your brand identity.· Stripped of brand identity, the blatant potency of advertising imagery is laid bare.
· Before long workaday products were seeking brand images.· The principal brand is Guinness Foreign Extra Stout which enjoys an unequalled brand image and reputation for quality.· This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.· But it threatens to blur the institution's brand image.· This may be anything from increasing brand awareness to improving specific aspects of the brand image.· From brand image to brainstorming, and payback to point of sale the coverage is both comprehensive and up-to-date.· Brands and Agents How will shops protect their brand images in such a world?
· It has the brand leader in sales of both whisky and gin.· Alternatively for the man who prefers to dry shave, the latest in electric shavers comes from brand leaders Phillips.· These changes in emphasis are welcome but may be too late to reinstate Morrison and Boyd as the brand leader.· The cigarette became the brand leader.· We are very good at supplying international blue chip companies who are brand leaders in their fields.
· But brand loyalty is harder to win in the information and entertainment businesses.· The marketer will try to encourage brand loyalty as a means of rendering the purchase process more comfortable and more satisfying.· Console users take gaming seriously, and their brand loyalty is frightening.· Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
· She's seen here enjoying a celebratory glass of champagne with Supersoft brand manager, Sue Pardoe.· Ford has two cars under one brand manager.· Some brand managers joke that after a typical day on the job, they are too full to eat dinner at home.
· When it began three years ago, Anis used its own brand name.· Some consumers associate brand name with quality; others associate quality with cost.· The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.· The company will transition to operating under the Verio brand name. % % % Verio Inc.· They may also feature brand name products whose price reductions are subsidized by food manufacturers.· Should they market keg beers under national brand names or should they return to localised brewing and brand names?· They have the brand name and consumer mind share.
VERB· There has been a shift towards the power of marketing and advertising of the brand, the product's known image.· He advertised his own brand of cigarettes and sold his own brand of whisky.
· That is what building a unique brand is all about.· Can I build my own brand?· These are the building blocks of your brand identity.
· Do they buy one brand only, or several?· Why do consumers buy one brand rather than another?· Try making your own muesli rather than buying well-known brands.· We are not rich people, I can not afford to buy the costliest brands of this or that.
· This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.· Poll results will be used to create a brand to help market the area.· Mostly the ads are institutional, an attempt to create brand name images.
· If so, how do they recognise flake food or develop brand preferences?· Buyers worked closely with suppliers, both new and established, to identify opportunities and develop exciting new Sainsbury brand products.· Fast food is certainly a growth market with some of the main names developing their brands with great success.
· But demonstration is rarely enough both to sell a product and to establish a brand.· Welcome to the topsy turvy world of marketing, where established brands are constantly refashioning themselves to broaden their markets.· It is a major opportunity for banks, insurance companies, and others with established brand names and good products.
· In addition to the Rentokil name these products are marketed under the brand names Tutor and Albi.· Welcome to the topsy turvy world of marketing, where established brands are constantly refashioning themselves to broaden their markets.· Distributors' sale staff didn't really believe Summit beer would sell and didn't work hard to market the brand.
· Beiersdorf already owns the brand elsewhere in the world.
· Earlier this month the partners of this shop in Cheltenham were fined £600 each for selling fake top brand name t-shirts.· Rather than setting up their own discount arm, food retailers could simply sell cut-price brands in their superstores.· He advertised his own brand of cigarettes and sold his own brand of whisky.· We leave Hollybush by way of the lake, past a factory outlet store, selling brand names.· You will find it sold under various brand names.· The next stage again involved research, to determine the best way of selling the rejigged brand.· Glyphosate, often sold under the brand name Roundup, is one of the world's most widely used agricultural chemicals.· This is a sign of strength, since franchisees are under no obligation to sell the firm's brands.
PHRASES FROM THE ENTRYPHRASES FROM OTHER ENTRIES
1a type of product made by a particular company, that has a particular name or designbrand of- Bush was elected on the coat-tails of Ronald Reagan, who in turn worshipped Margaret Thatcher's brand of politics and economics.
- I was by no means immune from this brand of humour.
- Presenter, Jim Bowen, puts the contestants at ease with his own brand of humour.
- A simple comparison of total estimated income from the competing products may provide as good a guide to decision making.
- Being a suspicious soul I also ran a competing companies test disk on the system.
- Invariably, the own-brand range is offered at lower prices than the competing brands.
- Price is now the main factor differentiating competing brands.
- They do not adjust their shopping list to take advantage of price fluctuations among competing products.
- This analysis will use recently developed techniques for measuring the competitiveness of a product amongst a group of similar competing products.
What brand of detergent do you use?brand leader/leading brand (=the brand that sells the most) products which lack a strong brand imagebrand loyalty (=the tendency to always buy a particular brand)own brand British English, store brand American English (=a product made and sold by a particular store)2brand of humour/politics/religion etc a particular type of humour, politics, religion etc: a strange macabre brand of humour3a mark made or burned on a farm animal’s skin that shows who it belongs toCOLLOCATIONSADJECTIVES/NOUN + branda leading brand· a leading brand such as Toshibaa top brand· Kids want to have Nike and Reebok and other top brands.a popular brand· It’s the most popular brand of tequila in Mexico.an own brand British English, a store brand American English (=sold by a particular store under its own name)· A supermarket’s own brand should cost less than the nationally advertised brands.brand + NOUNthe brand leader (=the brand that sells the most)· Schwartz is the brand leader for herbs and spices in the UK.a brand name· The use of tobacco brand names in sponsoring sports has been banned.a brand image (=the way a product or organization seems to the public)· A company carefully protects its brand image.brand loyalty (=the tendency to always buy a particular brand)· Advertising is used to sell a product and create brand loyalty.brand1 nounbrand2 verb
brandbrand2 ●○○ verb [transitive] VERB TABLE
brand
| Simple Form | ||
| Present | I, you, we, they | brand |
| he, she, it | brands | |
| Past | I, you, he, she, it, we, they | branded |
| Present perfect | I, you, we, they | have branded |
| he, she, it | has branded | |
| Past perfect | I, you, he, she, it, we, they | had branded |
| Future | I, you, he, she, it, we, they | will brand |
| Future perfect | I, you, he, she, it, we, they | will have branded |
| Continuous Form | ||
| Present | I | am branding |
| he, she, it | is branding | |
| you, we, they | are branding | |
| Past | I, he, she, it | was branding |
| you, we, they | were branding | |
| Present perfect | I, you, we, they | have been branding |
| he, she, it | has been branding | |
| Past perfect | I, you, he, she, it, we, they | had been branding |
| Future | I, you, he, she, it, we, they | will be branding |
| Future perfect | I, you, he, she, it, we, they | will have been branding |
EXAMPLES FROM OTHER DICTIONARIES
- Brown's assistant has been branded in the papers as incompetent.
- Government posters from the 1930s branded marijuana a "killer drug."
- Stalin's opponents were branded as spies and traitors.
- He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.
- It sounds like you are overly concerned about being branded as a corporate crier if you go to management.
- Large umbrellas offer high visibility and are often branded.
- Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.
- The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lush tough lips.
- Thousands, branded parasitical intellectuals merely because they spoke a foreign language or wore spectacles, were systematically liquidated.
- When David Hale claims he was pressured into making illegal loans, he is branded a crook and a liar.
Longman Language Activatorto describe something or someone in a particular way
· Olsen described herself as a campaign manager for the organization.· Critics have described the book as "garbage".· Eliot was described by Lewis as arrogant, sly and insincere.· How would you describe your relationship with your parents?
to describe someone or something in a particular way, especially when this is your opinion and other people might disagree: · People say she's too ambitious.· They say that Tokyo is one of the most expensive cities in the world.· It is an over-simplification to say that Britain is a democracy.
to use a particular word or phrase to describe someone or something in order to give your opinion of them: call somebody something: · Are you calling me a liar?· "She's a fraud." "I wouldn't call her that."· Already his followers were calling him a saint.call something something: · What he did was wrong, but I wouldn't call it a crime.
to describe someone, usually unfairly or incorrectly, as being a particular type or person, especially one that you disapprove of: label somebody (as) lazy/stupid/uncooperative etc: · The unemployed are often labelled as lazy or unreliable.label somebody (as) a troublemaker/alcoholic/dissident etc: · When we're ready to label them as suspects, we'll release their descriptions.· She lashed out at her critics who had labelled her a bimbo.
to describe someone or something as a bad type of person or thing, usually unfairly: brand somebody/something (as) unreliable/incompetent/foolish etc: · Brown's assistant has been branded in the papers as incompetent.brand somebody/something (as) a racist/traitor/coward etc: · Stalin's opponents were branded as spies and traitors.· Government posters from the 1930s branded marijuana a "killer drug."
to describe someone or something as being very good, especially in newspapers, magazines, on television etc: · This new drug is being hailed as a major breakthrough in the treatment of cancer.· Many still hail Elvis Presley as the King of Rock 'n' Roll.
COLLOCATIONS FROM THE ENTRY Stealing that money has branded Jim for life – no one will trust him again.COLLOCATIONS FROM OTHER ENTRIES Jake arrived in his brand new (=completely new) car. a proprietary brand of insecticide
Stealing that money has branded Jim for life – no one will trust him again. (=the type of jokes, funny stories etc that a particular person likes or tells)· Their brand of humour isn't to everyone's taste.
(=when someone shops in the same shops or buys the same goods regularly)· The company's marketing department is trying to build customer loyalty.
Jake arrived in his brand new (=completely new) car. a proprietary brand of insecticide· 46% of consumers surveyed were likely to switch brands to support companies they saw as socially responsible,
COLLOCATIONS FROM THE CORPUSADVERB· Should they, then, be branded as spurious designators and banished from rational discourse?· But that kind of talk is being branded as hotheaded.
PHRASES FROM OTHER ENTRIES
1to describe someone or something as a very bad type of person or thing, often unfairlybrand somebody (as) something- A simple comparison of total estimated income from the competing products may provide as good a guide to decision making.
- Being a suspicious soul I also ran a competing companies test disk on the system.
- Invariably, the own-brand range is offered at lower prices than the competing brands.
- Price is now the main factor differentiating competing brands.
- They do not adjust their shopping list to take advantage of price fluctuations among competing products.
- This analysis will use recently developed techniques for measuring the competitiveness of a product amongst a group of similar competing products.
You can’t brand all football supporters as hooligans. Stealing that money has branded Jim for life – no one will trust him again.2to burn a mark onto something, especially a farm animal, in order to show who it belongs tobrand something with something Each cow was branded with the ranch’s logo.3 technical to give a name to a product or group of products so that they can be easily recognized by their name or design