If you give someone an assurancethat something is true or will happen, you say that it is definitely true or will definitely happen, in order to make them feel less worried.
He would like an assurance that other forces will not move into the territory.
...the assurance of being loved and valued as a member of the household. [+ of]
Synonyms: promise, statement, guarantee, commitment More Synonyms of assurance
2. uncountable noun
If you do something withassurance, you do it with a feeling of confidence and certainty.
Masur led the orchestra with assurance.
The E.U. is now acquiring greater assurance and authority.
Synonyms: confidence, conviction, courage, certainty More Synonyms of assurance
3. uncountable noun
Assurance is insurance that provides cover in the event of death.
[British]
...endowment assurance.
4. See also life assurance
More Synonyms of assurance
assurance in British English
(əˈʃʊərəns)
noun
1.
a statement, assertion, etc, intended to inspire confidence or give encouragement
she was helped by his assurance that she would cope
2.
a promise or pledge of support
he gave an assurance of help when needed
3.
freedom from doubt; certainty
his assurance about his own superiority infuriated her
4.
forwardness; impudence
5. mainly British
insurance providing for certainties such as death as contrasted with fire or theft
assurance in American English
(əˈʃʊrəns)
noun
1.
the act of assuring
2.
the state of being assured; sureness; confidence; certainty
3.
something said or done to inspire confidence, as a promise, positive statement, etc.; guarantee
4.
belief in one's own abilities; self-confidence
5.
impudent forwardness; presumption
6. Chiefly British
insurance, esp. life insurance
SIMILAR WORDS: ˈcertainty, ˈconfidence
Examples of 'assurance' in a sentence
assurance
MPs want assurances that any sale will guarantee the environmental purpose of the bank.
Times, Sunday Times (2017)
Ministers have pledged that the same assurances will be given to other British-based car manufacturers.
Times, Sunday Times (2016)
He added that GIP would be prepared to give the government assurances that it would not sell the airport for a quick profit if it won approval.
Times, Sunday Times (2016)
He has been given assurances about his role in the team and his importance to the club.
The Sun (2015)
He received a written assurance that they would meet both conditions absolutely.
The Times Literary Supplement (2010)
Last night the regulator said that both had given assurances they would make no further grants.
Times, Sunday Times (2015)
Employee life assurance cover generally stops when you lose your job.
Times, Sunday Times (2009)
This is a substantial life assurance benefit that you should consider replacing.
Times, Sunday Times (2007)
We wanted assurances over the future and product plans and they all have given that.
Times, Sunday Times (2007)
But unions have been seeking assurances about terms and conditions.
The Sun (2016)
He is expected to want assurances of shareholder support before accepting.
Times, Sunday Times (2009)
The club have been given verbal assurances that they do not wish to play for anyone else.
Times, Sunday Times (2009)
It handles with a solid assurance that makes it relaxing to drive.
The Sun (2006)
They want an assurance that he will implement the recommendations of the public inquiry.
Times, Sunday Times (2013)
At this stage it would be wrong to put too much confidence in assurances that there will be a referendum.
Times, Sunday Times (2011)
The union has received formal assurances covering the time the company is in administration but wants promises beyond that era.
Times, Sunday Times (2007)
Unless they can offer concrete assurances about safety, the tour will be off.
The Sun (2008)
Vorm and Given exude assurance and physical confidence.
Times, Sunday Times (2012)
Staff get free childcare vouchers, an employee assistance programme and life assurance.
Times, Sunday Times (2009)
Those issues that need addressing are thought to be assurances about the country's youth infrastructure.
Times, Sunday Times (2015)
But he wished to make assurance doubly sure, and went on still with a purpose.
George Eliot Daniel Deronda (1876)
She laughs throughout and answers questions with a new-found confidence and self assurance.
The Sun (2010)
But if such a call is diverted to the fraudster, the bank receives false assurances that the payment is genuine.
Times, Sunday Times (2015)
Having received assurances that the appeal would not be set down in January, there was no reason for them to consult the notice board to check.
Times, Sunday Times (2006)
In other languages
assurance
British English: assurance NOUN
If you give someone an assurance that something is true or will happen, you say that it is true or will definitely happen.
I was given firm assurances that I wouldn't be troubled again.
American English: assurance
Brazilian Portuguese: garantia
Chinese: 保证
European Spanish: garantía
French: assurance
German: Zusicherung
Italian: assicurazione
Japanese: 保証
Korean: 보증
European Portuguese: garantia
Latin American Spanish: garantía
All related terms of 'assurance'
life assurance
Life assurance is the same as → life insurance .
self-assurance
Someone who has self-assurance shows confidence in the things that they say and do because they are sure of their abilities .
quality assurance
Quality assurance involves making sure that no defective products are made during the manufacturing process.
endowment assurance
a form of life insurance that provides for the payment of a specified sum directly to the policyholder at a designated date or to his or her beneficiary should the policyholder die before this date
key-man assurance
an assurance policy taken out, esp by a small company, on the life of a senior executive whose death would create a serious loss
Chinese translation of 'assurance'
assurance
(əˈʃuərəns)
n
(c/u) (= assertion, promise) 保证(證) (bǎozhèng)
(u)
with assurance (= confidence) 有把握 (yǒu bǎwò)
(u) (Brit, = insurance) 保险(險) (bǎoxiǎn)
1 (noun)
Definition
a statement or assertion intended to inspire confidence
an assurance that other forces will not move into the territory
Synonyms
promise
If you make a promise, you should keep it.
statement
guarantee
We can give no guarantee that their demands will be met.
commitment
We made a commitment to keep working together.
pledge
a pledge to step up cooperation between the states
profession
a profession of faith
vow
Most people still take their marriage vows seriously.
declaration
declarations of undying love
assertion
assertions that the recession is truly over
oath
a solemn oath by members to help each other
affirmation
The ministers issued a robust affirmation of their faith in the system.
protestation (formal)
his constant protestations of love and devotion
word
He simply cannot be trusted to keep his word.
word of honour
Opposites
lie
,
falsehood
2 (noun)
Definition
feeling of confidence
He led the orchestra with assurance.
Synonyms
confidence
She always thinks the worst of herself and has no confidence whatsoever.
conviction
He preaches with conviction.
courage
They do not have the courage to apologise for their actions.
certainty
I have said with absolute certainty that there will be no change of policy.
self-confidence
Richard's self-confidence is growing steadily.
poise
It took a moment for Mark to recover his poise.
assertiveness
Assertiveness is useful in situations where we need to put a point across.
security
He loves the security of a happy home life.
faith
She had placed a great deal of faith in him.
coolness
nerve
aplomb
The cast executed the production with professional aplomb.
boldness
self-reliance
firmness
self-assurance
They had confidence and self-assurance.
certitude
I cannot say with any degree of certitude what will happen next.
sureness
self-possession
She found her customary self-possession had deserted her.
positiveness
assuredness
Opposites
doubt
,
uncertainty
,
distrust
,
apprehension
,
shyness
,
self-doubt
,
timidity
,
diffidence
,
self-effacement
3 (noun)
Definition
insurance that provides for events that are certain to happen, such as death
endowment assurance
Synonyms
insurance
You are advised to take out insurance on your lenses.
cover
Make sure that the firm's accident cover is adequate.
security
The banks will pledge the land as security.
guarantee
protection
The primary duty of parents is the protection of their children.
provision
coverage
safeguard
A system like ours lacks adequate safeguards for civil liberties.
warranty
The equipment comes with a twelve-month warranty.
indemnity
They had failed to take out full indemnity cover.
indemnification
Additional synonyms
in the sense of affirmation
The ministers issued a robust affirmation of their faith in the system.
Synonyms
declaration,
statement,
assertion,
oath,
certification,
pronouncement,
avowal,
asseveration (formal),
averment
in the sense of aplomb
Definition
calm self-possession
The cast executed the production with professional aplomb.
Synonyms
self-possession,
confidence,
stability,
self-confidence,
composure,
poise,
coolness,
calmness,
equanimity,
balance,
self-assurance,
sang-froid,
level-headedness
in the sense of assertion
Definition
a positive statement, usually made without evidence