ITV refers to the group of British commercial television companies that broadcasts programmes on one channel. ITV is an abbreviation for 'Independent Television'.
[British]
ITV has set its sights on winning a younger and more upmarket audience.
2. proper noun
ITV is the television channel that is run by ITV.
The first episode will be shown tomorrow at 10.40pm on ITV.
...ITV viewers.
ITV in British English
abbreviation for(in Britain)
Independent Television
Examples of 'ITV' in a sentence
ITV
She used to watch Home and Away, until Channel 5 bought it and it was taken off ITV, but Celebrity, its replacement, is pretty good.
Scarlett Thomas GOING OUT (2002)
But the place he goes is a world made up of TV fragments, like a photo-fit, or those TV-clip shows they have on ITV: TV about TV.