| 单词 | product imitation |
| 释义 | product imitationproduct imitationa MARKET POSITIONING strategy involving the introduction of a product which emulates or copies a product already on the market (in so far as it is legally possible under PATENT and TRADEMARK laws). Product imitation may be used to exploit high-volume market segments or to compete with new innovative products in a rapidly growing market (see PRODUCT LIFE CYCLE). |
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