| 单词 | personal selling |
| 释义 | personal sellingpersonal sellinga means of increasing the sales of a firm's product which involves direct contact between the firm's SALES REPRESENTATIVES and prospective customers. Unlike passive means of communicating with buyers such as ADVERTISING, face-to-face meetings with customers facilitate a more proactive approach, with sales representatives being able to explain fully the details of a product, advise and answer customer queries about it, and, where appropriate, demonstrate the workings of the product. See PROMOTIONAL MIX.personal sellinga means of increasing the sales of a firm's product that involves direct contact between the firm's sales representatives and prospective customers. Unlike ‘passive’ means of communicating with buyers, such as ADVERTISING, face-to-face meetings with customers facilitate a more proactive approach, with sales representatives being able to explain fully the details of a product, advise and answer customer queries about the product, and, where appropriate, demonstrate the workings of the product. |
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