释义 |
rifle approach
rifle approachIn business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.See also: approach, rifleRifle Approach
Rifle ApproachA marketing strategy that focuses on only one target. That is, a rifle approach attempts to market a product to a small, narrowly defined demographic. See also: Shotgun Approach. |