wholesaler
whole·sale
W0141600 (hōl′sāl′)Noun | 1. | wholesaler - someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers |
单词 | wholesaler | |||
释义 | wholesalerwhole·saleW0141600 (hōl′sāl′)
wholesale(ˈhəulseil) adjectivewholesalerWholesalerWholesalerwholesalera business which buys products in relatively large quantities from manufacturers which it stocks and ‘breaks bulk’, on-selling in smaller quantities to RETAILERS. Thus, wholesalers act as middlemen between the PRODUCERS and retailers of a product in the DISTRIBUTION obviating the need for the producers themselves to stock and distribute their goods to retailers, and likewise retailers to undertake their own warehousing.Wholesalers typically sell to retailers by adding a MARK-UP on their buying-in prices from suppliers or by obtaining a commission from the retailer. Traditionally, wholesalers have provided their retail customers with credit facilities and a delivery service, but in recent years CASH AND CARRY wholesaling has become a prominent feature of distribution systems both in the UK and elsewhere. Moreover, with the emergence of large CHAIN STORE retailers (for example supermarkets, and DIY groups) the wholesaling function of stocking and breaking-bulk has itself become increasingly integrated with the retailing operation, with retailers taking particular advantage of the price discounts associated with BULK BUYING directly from manufacturers. Independent wholesalers may operate a single warehouse or a chain of warehouses giving wider regional coverage and in many cases national distribution. See VOLUNTARY GROUP, CATEGORY DISCOUNTER. wholesalera business that buys products in relatively large quantities from manufacturers, which it stocks and on-sells in smaller quantities to RETAILERS. Thus, wholesalers act as ‘middlemen’ between the PRODUCERS and retailers of a product in the DISTRIBUTION CHANNEL, obviating the need for the producers themselves to stock and distribute their goods to retailers and, likewise, retailers from undertaking their own warehousing.Wholesalers typically sell to retailers by adding a mark-up on their buying-in prices from suppliers or by obtaining a commission from the retailer. Traditionally, wholesalers have provided their retail customers with credit facilities and a delivery service, but in recent years CASH AND CARRY wholesaling has become a prominent feature of distribution systems both in the UK and elsewhere. Moreover, with the emergence of large CHAIN-STORE retailers (supermarkets, DIY groups) the ‘wholesaling function’ of stocking and breaking-bulk has itself become increasingly integrated with the retailing operation (see INTERNALIZATION), with retailers taking particular advantage of the price discounts associated with BULK-BUYING direct from manufacturers. Independent wholesalers may operate a single warehouse or a chain of warehouses giving wider regional coverage and, in many cases, national distribution. wholesaler
Synonyms for wholesaler
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