| 释义 |
Burke Test Burke TestA survey measuring the effectiveness of a television advertisement. The day following the broadcast of an ad, the Burke test is conducted on a portion of the target audience. The people selected are called on the telephone and asked questions about what the ad was trying to sell, how well they remembered it and so forth. This is used to gauge the success of both the advertising campaign itself and the effect it has on the advertiser's brand recognition. |