gimmick

gim·mick

G0128200 (gĭm′ĭk)n.1. a. An innovative idea or stratagem that is used to attract attention or business but has little or no intrinsic value: "Mr. Freed tried every gimmick to attract customers, once even installing a traffic light in front of the restaurant to force cars to stop" (Sam Roberts).b. A significant feature that is obscured, misrepresented, or not readily evident; a catch: This deal seems too good to be true. What's the gimmick?2. a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.b. An innovative or unusual mechanical contrivance; a gadget.3. A small object whose name does not come readily to mind.tr.v. gim·micked, gim·mick·ing, gim·micks 1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.2. To change or affect by means of a gimmick.

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[Origin unknown.]

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gim′mick·y adj.

gimmick

(ˈɡɪmɪk) n1. something designed to attract extra attention, interest, or publicity2. any clever device, gadget, or stratagem, esp one used to deceive3. (Theatre) chiefly US a device or trick of legerdemain that enables a magician to deceive the audience[C20: originally US slang, of unknown origin] ˈgimmickry n ˈgimmicky adj

gim•mick

(ˈgɪm ɪk)
n. 1. an ingenious or novel device or stratagem, esp. one used to draw attention or increase appeal; stunt; ploy. 2. a concealed, usu. devious feature of something, as a plan or deal. 3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance. v.t. 4. to equip or embellish with unnecessary features (often fol. by up). [1925–30] gim′mick•y, adj.

Thesaurus

Noun	1.	gimmick - a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"catchdrawback - the quality of being a hindrance; "he pointed out all the drawbacks to my plan"
	2.	gimmick - something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widgetstuff - miscellaneous unspecified objects; "the trunk was full of stuff"
	3.	gimmick - any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"device, twisttactical maneuver, tactical manoeuvre, maneuver, manoeuvre - a move made to gain a tactical endmnemonic - a device (such as a rhyme or acronym) used to aid recallfast one, trick - a cunning or deceitful action or device; "he played a trick on me"; "he pulled a fast one and got away with it"

gimmick

noun stunt, trick, device, scheme, manoeuvre, dodge, ploy, gambit, stratagem, contrivance It's just a public relations gimmick.

gimmick

noun1. An indirect, usually cunning means of gaining an end:artifice, deception, device, dodge, feint, imposture, jig, maneuver, ploy, ruse, sleight, stratagem, subterfuge, trick, wile.Informal: shenanigan, take-in.2. A small specialized mechanical device:concern, contraption, contrivance, gadget, jigger, thing.Informal: doodad, doohickey, widget.Slang: gizmo.3. A clever, unexpected new trick or method:twist.Informal: kicker, wrinkle.Slang: angle, kick.

Translations

花招诀窍诡计

gimmick

(ˈgimik) noun something used to attract attention to something or someone. an advertising gimmick. (廣告)花招 诀窍，花招，诡计 ˈgimmicky adjective 耍花招的 诀窍的