释义 |
relationship managementnoun [mass noun]The supervision and maintenance of relationships between a company and its external partners, especially its clients: he will be in charge of facilities and relationship management in Asia...- A strong focus should be placed by marketing departments on relationship management.
- Companies that can effectively manage, measure, and reward for mastering the fundamentals of relationship management will build an organization that will succeed financially in the short term and build lasting shareholder value in the long term.
- Relationship management is nothing new, but with the advent of the Internet as a communications infrastructure, it's more important than ever.
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