| 释义 |
demographic, a. and n. pl.|dɛməʊˈgræfɪk|
[f. demography: see -graphic.]
A. adj. Of or pertaining to demography.
1882Lond. Med. Record No. 86. 311 This proportion..has no demographic interest. 1891Scott. Leader 11 Aug. 4 In the demographic section there are to be investigated some social problems of more than usual intricacy.
B. n. pl. Demographic statistics; the science of obtaining and interpreting these. Hence, the characteristics or composition of a population (esp. a television or other audience) so revealed. orig. U.S.
1967Time 8 Dec. 81/3 The network feels that ‘intelligent advertisers are not interested in demographics per se but in the audience's response to their product.’ 1970Daily Colonist (Victoria, B.C.) 28 July 7/1 Demographics is a trade name for the composition of television audiences. Until a season or two ago, numbers meant everything; the shows with the highest ratings survived. Now, advertisers appear more concerned with the quality of audiences. 1976National Observer (U.S.) 22 May 8/3 The demographics have changed also. Go back to 1972, which was our best year. The largest percentage of buyers were the older middle-aged. 1978R. Ludlum Holcroft Covenant xvii. 199 When the signal came from Switzerland, the millions would be dispensed scientifically, the art of demographics employed. 1984Listener 9 Feb. 14/3 They will get more precise information about the ‘demographics’ of the television audience.
▸ As a count noun: a particular section of a population, typically defined in terms of factors such as age, income, ethnic origin, etc., esp. regarded as a target audience for marketing or broadcasting.
1984Frederick (Maryland) Post 8 Mar. b2/3 The CBS Radio Network gained in its target demographic, 25–54 year-olds. 1992Vancouver Oct. 77/3 Hence the new wave of upscale restaurants catering to the new Chinese demographic: wealthy, sophisticated middle class expats who still insist on the quality they enjoyed in Hong Kong. 1995Guardian 8 May ii. 14/1 Show them a tiny demographic they haven't already squeezed, and before you can say ‘subscribe’ they're touring the ad agencies. 2002Out Dec. 58/1, I do have a look. Big, bald, goatee, hairy chest. There's a demographic who likes this look. |