| 释义 |
public relations
[relation n. 6.]
a. (The establishment or maintenance of) relations, esp. a good relationship, between an organization, firm, etc., and the general public; (also const. sing.) the art or practice of establishing or maintaining such good relations; transf., a department or group with responsibility for relations with the public.
1807T. Jefferson Writings (1854) III. 89 Questions calling for the notice of Congress, unless indeed they shall be superseded by a change in our public relations now awaiting the determination of others. 1913Electric Railway Jrnl. 16 Oct. 829/1 Effective publicity to deal with questions of public relations and to consider the molding of public opinion by the presentation of real facts. 1917Ibid. 6 Jan. 17/1 This adviser in public relations—for such a man should be far more than a mere publicity agent—should constantly study the temper of the public mind. 1933Planning I. xiv. 5 Public relations may be defined as covering all the contacts between an official organisation and all other bodies with which it may have to deal, directly or indirectly, otherwise than through internal administrative channels. 1943J. D. Dawson Tunisian Battle i. 21 Public Relations were now the possessors of six Simcas. 1945Manch. Guardian 8 Aug. 4/6 The Central Insurance building, now headquarters of Public Relations in Italy. 1958Spectator 8 Aug. 201/2 Some of our more ‘enterprising’ Cathedral cities have invented a new form of spiritual public relations, which is the Industrial Harvest Festival. 1961Observer 19 Mar. 3/4 He..founded his own firm, first in public relations, then in advertising. a1974R. Crossman Diaries (1976) II. 547 Wedgy is brilliant at public relations.
b. attrib.
1923E. L. Bernays Crystallizing Public Opinion i. 12 To some the public relations counsel is known by the term ‘propagandist’. 1929[see hand-out 2]. 1933Times 2 Sept. 15/5 The post of Public Relations Officer in the Post Office is a new one. 1937Rep. Proc. 14th Conf. ASLIB 72, I asked him if he could help me in finding a nice crisp definition of the duties of a Public Relations Officer. He replied, ‘His principal function is interpreting his undertaking to the public and the public to his undertaking.’ 1944A. Jacob Traveller's War xii. 212 Publicity which verged ever so slightly upon the personal was regarded as improper by the Public Relations department. Ibid., The Public Relations people had asked war correspondents to go slow on stories about Rommel because we had made him into quite a bogey man. 1956in W. H. Whyte Organization Man (1957) i. iii. 26 Every practising public-relations man is an engineer too—a social engineer. 1958M. Argyle Relig. Behaviour v. 54 There was an elaborate public relations campaign before the meetings, by posters and other publications, by a film, and via the churches. 1961Times 10 Aug. 2/4 (Advt.), Public Relations Officer..experienced in Public Relations work, both with the press and within an organization. 1967G. F. Fiennes I tried to run Railway vi. 67 Before the new time⁓tables I set out to do a public relations job. 1970G. Greer Female Eunuch 151 The public relations experts seek to attract girls to nursing by calling it the most rewarding job in the world. 1976Church Times 30 July 9/2 The public-relations officer improves ‘image’ but is reluctant to accept quantitative assessments of his own impressions of how much he has done so. 1977New Yorker 19 Sept. 98/2 Mrs. Berner also hired the public-relations firm of Gurtman and Murtha to publicize the contest. |