| 释义 |
‖ réclame|reklam|
[Fr., f. réclamer: see reclaim v.]
The attainment of notoriety by ‘puff’ or advertisement. Also, popular acclaim, notoriety, glory, fame.
In quot. 1870 the sense seems to be ‘an advertisement’.
1870O. Logan Before Footlights & behind Scenes xxii. 255 Perhaps you think I mean this as a reclame for the Sherman House. 1883M. E. Braddon Gold. Calf III. vi. 195 Byron was an adept in the art of réclame. 1896A. Beardsley Three Music. iii. in Savoy Jan. 65 A slim gracious boy..dies for réclame and recall. 1906R. Fry Let. 16 Mar. (1972) I. 257 Pictures..which he offered at ridiculous prices for the réclame of getting into the Museum. 1945R. Hargreaves Enemy at Gate 105 The effulgent réclame of the conqueror of Wurmser and the Archduke Charles. 1977Times Lit. Suppl. 25 Feb. 200/2 The author of a novel..which the serious papers denounced as prurient, so adding both to the number of copies sold and to his réclame among his colleagues. |