an informal an extremely short and pithy version of a sales pitch or business plan
Word origin
C20: from the idea that the pitch should be so short that it could be delivered duringan elevator ride
Examples of 'elevator pitch' in a sentence
elevator pitch
Elevator pitch sounds like a casual approach, but there is nothing casual about it.
Times, Sunday Times (2012)
So what are the secrets of a great elevator pitch?
Times, Sunday Times (2007)
Foremost among them is preparing your 'elevator pitch'.
Times, Sunday Times (2009)
The elevator pitch behind the business is the same, however.
Times, Sunday Times (2007)
So how do you put together a good elevator pitch?
Houston Chronicle (2010)
The first 'polar bear pitching' event pitted about 30 aspiring companies against one another in what could the coolest elevator pitch session ever conducted.
Times, Sunday Times (2014)
Doing the 'elevator pitch', a one-minute presentation aimed at convincing investors to back the idea, was yet another ordeal.