And when could one possibly need its soothing balm more than at the start of an election campaign?

So let me offer some soothing balm, some therapy to see you through this shock.

So within a few years our big, tough blokes will be able to share the responsibility of birth control by using a hassle-free soothing balm.

The morning papers are full of reassuring words, soothing balm for an anxious nation.

They are a surreal, soothing balm, a hermetically sealed half-hour bubble in which politics and current affairs don't exist and you can just enjoy the finest absurdity.